Visual Concept

Look and Feel

Part of the preliminary project for the web relaunch has involved developing the visual concept for the new UZH website. At this stage, we focused on our external target audiences (prospective students, new researchers and teaching staff coming to UZH, interested members of the public). The concept shows the general direction the visual design will take. In the main project, the concept will form the basis for developing the new website templates, with further target audiences and website types being considered at this stage.

This short film (3.5 minutes) shows the new appearance we are aiming for, and explains how it is based on the needs of our target audiences.